Don't forget the kids!

I think sometimes as jewelry designers we get caught up in making jewelry that is so focused for our demographic that we often forget a crucial demo - the little ones.  At most of the shows I have done, where ever Mom is - so is their little ones. Why not figure out something just for them? I'm not saying to totally change what is working for you.  You know who your customer is and you do a great job making beautiful jewelry just for them - I'm suggesting that you look at what you do from a slightly different angle.
Here's an example -

I make these really cool leather and silver custom bracelets.  My main target audience is women, ages 25-50.  These pieces are a bit more expensive because of the time and materials.  So usually if a woman comes into my booth and buys one for herself or as a gift, she normally won't ask her daughter "do you want one too?"  But, here is the dilemma. The daughter is ALWAYS asking for one.  So this leaves the Mom in a bad place.  Spend the money or disappoint her tween - hmmm.  Decisions, decisions.

But, why put them in this weird situation? Why not offer something similar but at half the price point?  My Persona silver bracelets have symbols and messages of strength worn as daily reminders of whatever is important to you.  Same with the Persona youth line. Important messages that resonate with the younger crowd.  They are fun and hip and tell the world what's important to the wearer, without breaking the bank.

So, maybe think about what you are making and who you are making it for - can you tweak your recipe just a bit with out sacrificing quality and your design sensibility? Offer your customers a great product at a different price point. This also goes the other direction as well - are you making a relatively inexpensive product that is flying off the shelves?  People love what you do - maybe step it up a bit and offer a "step above" what you are currently doing.  Start slow - see how it goes. Can't hurt and all you'll be doing is offering your customer base another great product.  They will love the options!